These are the crazy tricks from hair commercials that make it look perfect every time
All it takes is to sit through a commercial break and really pay attention to realize that advertisers need to up their game. Studies have shown that we're becoming more and more disenchanted by traditional advertising, and it's really only the hilarious, clever, or more "enlightened" types of ad that catch our attention these days.
But still it seems that many brands continue to follow the same style of advertisement that's been around for decades.
Why are women always laughing in yoghurt commercials? Why are cars always driving on incredibly windy roads with no other car in sight? Why does the hair in shampoo commercials always look so ridiculously lush as it cascades with unbelievable volume around the head-flipping model? It's this last example that we are examining today, kids.
Most of us know that these commercials are pretty far-fetched (I mean, who would really tie their hair in a knot to prove its strength?), and it's obvious that wind machines and lighting tricks are used most of the time. But until now, we had no idea about all the other props used and just how much effort goes into producing those videos. There are a huge number of tricks, devices and specially controlled techniques that are used to get the hair to look so perfect, and it's thanks to Suave that we now know of this intel.
The haircare brand has uncovered all in their new "Hair You Can Believe" campaign. In a video titled "Crazy TV Tricks Exposed!", it is pointed out that 74 per cent of millennial women think hair shown in ads are pretty "unattainable". We are then shown what goes on behind the scenes on commercial shoots. Here's what they revealed.
1. They use a lot of hair extensions to add length
One shot of a model lying back with her long, wavy hair flowing behind her is revealed to be fake, after she sits up and most of her hair is left behind, glued to the backdrop they're filming on.
2. They use styrofoam balls to add volume
The bobbles are attached at the back of the head to make hair appear far more voluminous than it really is, with locks styled to cascade over the balls to hide them.
3. They use tricks with a green screen to get the hair to swish around and fall down so elegantly
People wearing green suits wielding green sticks manipulate the hair by lifting it and quickly pulling the sticks away to get it to fall to the shoulders in a perfect fashion. All the green is swapped out later for a different background.
The campaign by Suave aims to point out the tricks of the trade, before going on to promote their own products in a no-BS way. Models with different hair types were given the haircare products and asked to wash and style their own hair as they wished, commenting on how soft and shiny it became.
The results are still pretty impressive, and it seems far more people would be convinced by something like this than those "unattainable" hair waterfalls in the standard shampoo ads. Mind blown about all the tricks used? Me too.