Ashley Graham fans left confused as she models with brand that doesn't currently stock plus-sizes
Ashley Graham is a name synonymous with the mainstream boom of plus-sized models. She made herself known through headlines in 2016 after she became the first size-16 body positivity model to be on the cover of Sports Illustrated's Swimsuit Issue.
"I want to dedicate it to all of the women out there who never felt that they were beautiful enough, who never felt like they were skinny enough, and who never felt like they were going to be able to be represented in society like this," the 30-year-old told People at the time. "Because now we’re being represented."
And it's true. Increasingly, we're seeing more and more plus-sized models star on runways and in advertising campaigns, and we're seeing brands extend their sizing range in their products too. Ashley has been a strong advocate for this, calling out brands who still don't cater for the average-sized woman, as well as starting her own plus-sized swimwear label.
However, a new campaign Ashley has modelled for has left fans confused because the brand in question... doesn't seem to stock plus-sizes. New York fashion label Rag & Bone makes high-end jeans and basics, but they're known for exclusively selling straight sizes that only go up to a size L – and they run small anyway.
So fans found it a little confusing when she posted pictures modelling clothes for Rag & Bone in their new DIY Project campaign.
"Rag and Bone makes plus sized jeans? Take my money," one optimistic person wrote on Ashley's Instagram post. Others, however, decided to check online to see what sizes the items Ashley was modelling came in.
"I already checked… unless size 32 is plus size, no dice…" commented one person. "So many questions," said another. "But first of all what size are you wearing? Because we all know rag & bone biggest size is 32 but fits like a 27, so are they going plus size now?"
Well, it turns out that everything Ashley was modelling for the ad campaign only comes in straight sizes: that is, tops in sizes XXS to L and jeans in sizes 23 to 32 (with sizes 31 and 32 both sold out online at the moment). This means that any girls Ashley's size or bigger are unable to buy the clothing. That's a pretty confusing message to send, huh?
While it was just left out in the open, a Rag & Bone rep did release a statement to People that confirmed they would be making clothing with larger sizes from now on.
"We can confirm that rag & bone will be introducing a selection of best-selling denim and ready to wear, in extended sizes from November. In addition, we have already started delivering a selection of denim with extended sizing through our partners at Nordstrom," the statement read.
"The demand is there, especially for denim," Ashley herself told British Vogue of the Rag & Bone campaign. "There are many curvy women who are willing to spend money on quality, designer clothing, but often times they are not even given the opportunity because the sizes just don't exist."
"I think some high-end brands might think they are devaluing their brand if they extend their sizes — maybe they think they will become less exclusive — which is just ridiculous."
So don't give up hope just yet folks, looks like Rag & Bone will be making stuff for more women. Woohoo!